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My trade show exhibit experience began at an early age around the dinner table. My father, Joseph LoCascio, would come home every evening with fascinating stories about designing and building displays and exhibits at various New york city exhibit houses where he worked as graphic artist.

When the projects he labored on were completed he would take your family into New york city and show us the results of his artistic handiwork, which regularly included IBM's Madison Avenue window displays, Crane's display of new bathroom/kitchen fixtures, Allied Chemical's lobby displays, and various displays at the Ny Stock Exchange and the World Trade Center. A great many other [http://cashforgoldirvine.bigguysjewelrybuys.com/ Sell Gold Irvine CA] of his would be on display at trade shows at the New york Coliseum, Waldorf Astoria, or the newest York Hilton.

My admiration for my father's artistic talents started when I might be invited to join him for his local freelance focus on weekends. I'd help him load the car along with his art supplies and then watch in amazement as that he laid out and hand-lettered a bank's new window register gold leaf, or perhaps a company's name on a truck door, or even a new sign for a local church.

The exhibit building business was cyclical, and there were times when work was scarce and some shop workers needed to be laid off for a few weeks. Other times there was a lot of work, [http://cashforgoldirvine.bigguysjewelrybuys.com/ Cash For Gold Irvine CA] which called for hiring more people and working overtime and weekends to perform exhibits.

My chance to use my father at Exhibit Craft, Inc. in Long Island City, came when the shop was on a full-time working arrangements, including weekends, to complete multiple exhibits with time for the National Hardware Show in Chicago.

I jumped at his offer and was excited to not only be making $1. 50 one hour at the age of 14, but additionally to get to work with my father and begin learning the exhibit building business from the ground up. Could work that first weekend - and many others that followed - included cleaning silk screens and squeegees, resurfacing art tables with new paper, sweeping the floor, carefully peeling frisketed graphic panels, and mixing paints.

I knew right then and there that the exhibit business was where I wanted to spend my career. During high school and after military service I worked at Exhibit Craft, Inc. working my way up the ladder, which included Silk Screen Production, Assistant Production Manager, Shipping and Receiving Clerk, and Assistant to the Purchasing Manager.

An important career transition came when ECI won the brand new Olivetti Underwood account and needed a free account executive to manage their multiple product exhibits for more than 40 industry events per year. I applied, interviewed, and got the task. To my amazement, I soon found myself in planning meetings at Olivetti's corporate headquarters at 1 Park Avenue in New york city.

At 22, I was enjoying a dream job, learning the intricacies of being an exhibit account executive and looking to [http://cashforgoldirvine.bigguysjewelrybuys.com/ Gold Buyers Irvine CA] the future when, unsuspectingly, ECI was sold to IVEL, which will be today a part of Exhibit Group. IVEL then moved the ECI plant to Brooklyn, Ny. For me, it had been unreasonable to work in and travel to Brooklyn as I still enjoyed living an almost carefree and independent lifestyle inside my parents' home in Bergenfield, New Jersey, where I was raised. But if moving out for a job was a necessity, I thought moving to California could be a much better choice.

With an eye for adventure, travel, and an urge to begin fresh, I sent a resume out to Stewart Sauter, an exhibit builder and show decorator in San francisco bay area. I was hired after having a great interview. I had contracted Stewart Sauter many times before to create and dismantle Olivetti Underwood's exhibits and had established an excellent working relationship with Mr. Tony Panacci, who I would work with. My job was supervising the setup, servicing, and dismantling of all exhibits provided for Stewart Sauter from exhibit houses from through the country.

My tenure in San francisco bay area was short-lived, however , because while creating exhibits at the Fall Joint Computer Conference at Brooks Hall, I met Mr. Del Kennedy, Advertising Manager at UNIVAC Division of Sperry Rand. He finished up offering me a job as their Corporate Trade Show Exhibits Coordinator in Bluebell, Pennsylvania.

Obtaining the chance to jump from the vendor side of the business to the client side was a dream I had developed when i watched the complete staff at Exhibit Craft organize and clean up the shop in preparation for just one of its client's visits. One day I believed to myself, "Someday I want to be the client. "

UNIVAC built and sold computers. Their trade show exhibit philosophy was to utilize live theatrical presentations, produced by the highly talented Hardman and Associates from Pittsburgh, PA, to show just what computers could do. Karl Hardman and Marilyn Eastman, creators of the cult film "Night of the Living Dead, " developed scripts, scenery, and AV materials, and hired and trained actors and a complete professional production crew to efficiently present UNIVAC's computer presentations. We staged the presentations on an hourly schedule in a theater with seating for about 60 visitors. If the presentation ended, the doors would open and visitors would walk via a display area where salespeople, managers and technical support professionals made personal product presentations, answered questions, and filled out sales lead forms for additional information or sales calls.

UNIVAC's marketing experts understood early on that in reality a computer was just a machine and that it was the power of its various computer programs that made probably the most sense to booth visitors. In the usually cacophonous trade show exhibit environment, getting attention and making prospects and customers comfortable while sharing complicated and sometimes esoteric information required total get a handle on of the exhibit environment.

Annually later I accepted a job with Memorex (which stood for Memory and Excellence) in Santa Clara, California, as their Corporate Manager of Trade shows and Exhibits. This included supporting their Video Tape, Computer Media, Office Products, and Computer Peripheral business units. Soon after arriving, Memorex decided to launch new audiotape services and products and I began focusing on their introduction at The Gadgets Show in Chicago.

The marketing strategy for this crucial first trade show exhibit was to facilitate a dynamic live demonstration presenting the audible differences between new Memorex cassettes and what was then available on the market. We needed to show prospects how Memorex cassettes would outperform recorded music when compared to reel-to-reel 3M and BASF audiotape, which at the time dominated the worldwide audiotape market.