Recruiting Computer software VS CRM (Consumer Relationship Management)

De Communautique.

What is CRM? If I buy CRM software program will I be a greater recruiter?

Need to recruiting computer software have CRM functions? Do recruiting software vendors incorporate CRM in their product?

I feel CRM is a lot of smoke created by some very very good marketing and advertising folks who could sell ice to Eskimos.

A frequent definition for CRM is The process of utilizing information to find, secure and preserve customers. The folks, events, and questions associated with marketing, sales, and service. Yikes! I believed that is what recruiting is?

Why am I on such a soap box? Due to the fact I talk to about 50 diverse recruiters and recruitment firm owners a week and each when in a although I get asked does this software contain CRM. A couple of years back when the question was asked I was at a loss for words. I had no thought what they were talking about. I was terribly concerned that soon after 25 years in the recruiting industry putting in ten hours a day seven days a week I had totally missed something and an whole procedure went right more than my head.

So I went to function reading and studying every little thing I could locate on CRM and came to the conclusion that CRM and recruiting computer software are 1 and the exact same. If your recruiting software does not have the characteristics defined by CRM then you do not have recruiting software.

1st of all, who are the buyers of an executive recruiter? Candidates and clientele are! As any recruiter knows the item of a recruiter is also the consumer, the candidate, one distinctive characteristic of the recruiting market.

Lets go back to that CRM definition above. The approach of using info to discover, secure and preserve customers. Your recruiting software program need to be used to locate and track candidates and clients. When identified the software has to keep them obtainable to you by way of periodic contact.

Next, The individuals, events and questions associated with advertising, sales and service. Ok, if your recruiting software can not aid you market place to various demographics of customers and candidates then why are you using it? What are you utilizing to market to customers and candidates? Do you have a separate method for this? sales process Do you pop displays have a separate database for marketing to clientele, a separate database for advertising to candidates? Do candidates occasionally grow to be clientele? Do clients sometimes grow to be candidates? Is candidate John Smith repeated in the client Database and then again in a separate advertising program? How silly these concerns are! If you answer yes to any of the above I recommend you reconsider your complete method to recruiting.

And if you have this separation how in the world are you ever going to maintain track of the events and concerns? Maybe if they are all separate I can sell you company idiot consolidation software program that will pull all these desperate systems together for you.

So I will answer the top questions. If I get CRM software program will I be a much better recruiter? No, because youre an idiot for having recruiting computer software that is not also CRM. Must recruiting software program have CRM features? Of course, CRM and recruiting chlorinator computer software are one and the very same thing. Do recruiting software vendors contain CRM in their item? Yes, if they dont they are not a recruiting software program vendor.