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The initial step in effective online San Diego SEO toolsfor a law firm is to decide what identity your firm has, and what attorney clients it desires to attract, since this will dictate your website design. Like in the event that you mostly handle corporations, you might want a web site that offers an even more conservative design with photos of the lawyers in formal dress, which is meant to communicate to potential clients that you are trustworthy. If your firm desires to contact the man on the street that might be defending himself against San Diego Search Engine Optimization drunk driving charge, then you might opt for a more casual design meant to assure clients that hiring lawyers need not be a daunting process, with photos of smiling people on the home page.