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Professional SEO Tips: Building Links Like a Pro
SEO is among the most famous word in online marketing today, however most marketers simply do not know much about SEO to make this strategy effective for their own websites. Even those who are well-versed with SEO may have trouble executing their SEO techniques to generate the desired outcome.
The first thing to keep in mind when building links to a new website is that you need to balance speed with quality. It is possible to create thousands of links in a matter of hours with automation software, but that doesn't mean that these links will actually provide your website with any valuable links that will significantly boost your rankings. At the same time, create every link manually can take a very long time and even though your links may of high quality, you may not create enough of them to get onto the first page of the search engines. The key is to make as many high quality links as possible as fast as possible. This can be achieved through leveraging the efforts of other people. By creating content that is easily shared through social bookmarking services and content aggregation sites, a single piece of content can gain hundreds of backlinks in a very short amount of time.
Being linked on Digg will probably take some time, so pursuing other avenues would be wise. One of those ways would be to have some content that naturally pulls people in. For example, people tend to perceive big lists as authoritative, since somebody who can take a big subject and reduce it to the essentials would seem to know a lot about the subject. (Consider the AFI's list of top films. Only movie experts could decide which films are the best, so when you see their list, you trust that the AFI is a group of movie experts.) Part of building that kind of authority and trust with your users also comes from the quality of the content, so make sure the content is written well, i.e. the content shouldn't have glaringly obvious spelling or grammar mistakes.
A link's value is determined by many factors. Google sees only some sites as trusted domains. This search engine's algorithm uses a complex process to evaluate links. Based on its assessment, some sites that are consistent sources of valuable information are judged as trusted domains. These could be news sites, blogs and other sites that carry information being sought by users. Links to these sites are considered better than quantity-based links from online directories and unknown blogs. It is not easy to receive incoming links from "trusted domains."
There are also some social solutions that only take some emails to work. You could talk about trading links with another webmaster. Given how search engines rank pages, this might not seem like a great link-building plan. However, on a small scale, trading links with a small amount of pages directly relevant to your page can work out, since their traffic will soon become your traffic as well. There are many more free ways to build links for your site, but the strategies above will have you building links in no time
