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Facebook Places, Facebook's location-based feature that launched in August of 2010, allows Facebook users to virtually "check into" a physical location mobile fitness marketing using their smart phone. The purpose of a virtual register is to share your physical location along with your friends online in order that they may have a chance to meet up with you personally. Facebook Places is a competitor to other location based services such as Foursquare and Gowalla but has recently proven itself to be much more powerful from a mobile fitness marketing systems viewpoint.

Organizations have been quick to use fitness email mobile marketing tool because of its low cost to no cost operation fee alongside its ability to help a brand go viral. Every user check in equates to a profile update and on average an opportunity for countless Facebook users to observe that update. Put simply every user check in acts as an advertisement on Facebook for others to see. (Here is an example below)