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3 Facebook Advertising Tips You Should Always Use
The amount of targeted traffic at Facebook is enormous, and online businesses are adding significant revenue to their bottom lines. How's your advertising going there at Facebook? Given below are 3 effective tips to help you out with your Facebook ad campaigns.
When you have an ad campaign going at Facebook, you should be sure to test them against each other for the highest possible conversions. Bear in mind, though, that this ad platform is totally different from something pay-per-click advertising in which the ads are only seen once. This environment is totally different at Facebook; and it is not the same as PPC where the ad is encountered only once. It's definitely different at Facebook where the same ad could be seen by a particular market 20 times or more in a single week. On the other hand, with a situation like that, your audience could grow very old of seeing the same ad.
You do not want people to get too accustomed to seeing your ad headline, etc. So each week you'll just write and build multiple ads to show to people. Facebook also wants to help you, and they've done that by allowing you to put 10+ ads per ad group. You don't have to make them totally different, and the thing to do is test out mainly just one thing at a time. We suggest different headlines for some and not for others, and those with the same headline you can change something else. A wonderful Facebook advertising suggestion would be to use CPM and not CPC for testing your ads. You have to recognize the fact that CPC or cost per click is not that valuable when it comes to testing because a majority of the testing is on the landing page. This does not make testing advantageous. However, you can make your testing better by placing your ads on CPM or cost per thousand impressions and find the ads that meet the lower cost per click. Here you may obtain lower CPCs in relation to the CPC bidding model where you test and bid for clicks. But when you're using a CPM model, it will help you discover those ads that give the best performance and bring down the overall cost of your campaign. By utilizing CPM you will have the capability to tell what CPC rate you should be going for so that you can discover the ads with good results.
Test the performance of your ads at various times. There are many times when you will notice that ads act better at certain times of the day. Although Facebook does not have any features to pick the time of the day when your ads can be displayed, you have the option to turn them off to see which times are providing you the best results. The thing that causes the most hassle is that you have to look at the ads on a consistent basis. You will have to test various times of the day until Facebook gets this type of feature. Finally, Facebook is getting more popular and if you want it to be beneficial, you must test your ads a lot in order for it to work for you.
